Care Home Marketing & Lead Generation Specialists UK

We help care homes attract private residents with targeted digital marketing. PPC, SEO, and paid social campaigns for residential, home care, and premium providers.

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Families don’t just pick the nearest care home—they choose the one they trust. At DMG Lead Gen, we help care homes, home care agencies, and premium care providers attract private residents through targeted digital marketing campaigns. From Google Ads to SEO and paid social, our strategies are built to increase enquiries from families actively looking for care.

Why Care Homes Choose Us

  • We understand the sector – Marketing for care providers isn’t just about clicks; it’s about building trust.

  • High-value, private-paying leads – We focus on attracting the right families who are ready to move forward.

  • Transparent ROI reporting – Know exactly where every pound is going.

Our Marketing Solutions for Care Providers

Google Ads & Paid Social
Target families searching for residential care, home care, or dementia care services—with campaigns designed to convert.

SEO for Long-Term Growth
Optimised websites, local SEO, and content that positions your care home as the trusted choice in your area.

Conversion-Focused Landing Pages
We design and optimise pages that turn website visitors into booked tours and enquiries.

Our Proven Process

  1. Initial Audit & Strategy – Understand your occupancy goals and target demographics.

  2. Campaign Build & Launch – Set up high-performing PPC, SEO, and social campaigns.

  3. Optimisation & Reporting – Continuous improvements and transparent ROI tracking.

Ready to Attract More Residents?

Fill more beds and grow your care business with our expert marketing solutions.

Book your free strategy call

Book your free strategy call

Book your free strategy call